Generative AI’s use for knowledge management (KM) is growing in customer experience programmes, suggesting a new vocation for KM. We find out how Continue Reading ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them proper weight.

many companies have chosen to implement a Customer Relationship Management (CRM) strategy to manage the customer-facing processes of their business. Customer Relationship Management is nothing new. In ...

Customer Relationship Management (CRM) Apps for Effective Engagement ... while email marketing apps facilitate targeted communication strategies. Concurrently, customer support platforms ensure ...

In January 2024, Vidović's team set about creating a customer relationship management system that ... deeper client relationships, offering strategic guidance, and delivering highly personalized ...

Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.

By the end of the session, attendees will have a comprehensive understanding of the priorities shaping the future of procurement leadership and practical strategies to implement within their ...