In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

We all say it, but it’s wrecking marketing--and maybe the economy, too. Why David Ogilvy’s Advertising Bible Is Getting A Modern Update The agency's former CEO Miles Young talks about his new ...

The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning ...

The marketer in question is, of course, David Ogilvy. He was given the educational opportunity of a lifetime—the chance to study at the prestigious University of Oxford. He was expelled, with the ...

In partnership with the Advertising Research Foundation (ARF), the Journal of Advertising Research has a mission every quarter to showcase the finest global thought leadership from marketing research ...

Her appointment reunites her with James Murphy and David Golding, with whom she previously worked at Adam & Eve/DDB. The trio ...