Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

The Bachelor of Arts with a major in communication and a concentration in public relations prepares you to work in various sectors of public relations, which the Public Relations Society of America ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...