While brands may use the words customers and consumers interchangeably, there is a distinct difference between the two. Diane Frick, head of CX and digital at Workwear Group spoke to Digital ...

We see terms such as customer, client, patient, guest, patron, member, subscriber, donor, etc, used to describe a person who buys our products or services and intends to use them directly.

Consumer Perception: Analyzing customer data for optimal engagement is straightforward; brands should be able to analyze exactly what I need next. Brand Reality: ...

Consumer expectations are shifting all the time, and with the ever-faster digitization of our world, customers want and expect better and different things from companies. Here we look at the top 8 ...