"I see advertising as part of marketing," says Jessica Lange, senior communications counsel at the B2B communications company McClenahanBruer. "If you think of marketing as your overall strategy for ...

The differences between marketing, advertising and PR. Marketing describes how a company makes its audience aware of its brand and products or services.

Contextual commerce advertising—a key shopper marketing tactic today—allows brands to reach new and lapsed shoppers (i.e., those who haven’t bought the butter yet!).

Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company. What's the Difference Between PR and Marketing?

When you know the difference between sales and marketing, you know how they can support each other to create a successful business. — Getty Images/ fizkes ...

Marketing, on the other hand, is how you communicate your brand in an effort to grow. It is the campaigns, tools, tactics, and channels used to make sure prospects and customers can see ...

New research from WealthManagement.com's WMIQ suggests firms are inhibiting growth by minimizing, and in many cases mishandling, marketing and client communications.

The real difference is advertising is the part of marketing that advertising gets the ideas communicated to people while marketing is the part that has the overall plan. #collegelife # ...