A multi-channel campaign is one that uses multiple channels to reach customers, such as email, social media, and print. An omni-channel campaign takes this a step further by creating a seamless ...

Understand the difference between omnichannel and multichannel retailing strategies. Learn their benefits, challenges, and impact on customer experience.

So what’s the difference between the two? Multi-channel is a more business-centric view of the buying experience, whereas omni-channel is marketing through the eyes of the customer.

They don’t care about multi-channel or omni-channel support. Instead, he says what they really want is for your business to become Channel-less.

Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen's "Screen Wars" study last week, but apart from the Nielsen study, I also ...

From a semantic standpoint, “multi” means “many” and “omni” means “all.” People often mention “order online and pick and return in stores are clearly omnichannel and not multichannel.” I don’t believe ...

Omni-channel appears to be a nirvana that many strategists are navigating around with a more prudent and considered multi-channel affair.

LCP’s omni-channel communications journey started with variable data. From there, the company built out web portals and today has contractual print relationships with more than 150 clients.