We will learn about those approaches and the benefits and challenges of choosing between them. Multichannel and omnichannel retailing are competing ways to win customers over different cross-platforms ...

The onus is therefore on banks to communicate clearly and educate their customers about the difference between omni-channel banking and its predecessor terms, cross- and multi-channel banking.

Lately, I have been reading a lot of omni-channel and multi-channel research papers ... Why do you think we all witness the constant battle between brand marketing and limited-time offers?

Associate Director, Lifecycle Marketing, WeddingWire, explained during his EIS panel “Content, Cadence, Continuity in a Cross-Channel World”, before asking his panelists to explain the difference.