Ever wonder if marketing vs advertising are one and the same? Spoiler alert: They’re not. Here’s why successful companies have strategic plans for both. So what’s what? By definition ...

Another way to explain the difference between marketing and advertising is by using mathematical subset theory. Advertising is a subset of marketing, but marketing is not a subset of advertising.

They work together to build a brand’s reputation and expand its reach. Understanding the differences between marketing and advertising and utilizing them in coordination can lead to effective ...

In order to explain and help others understand marketing–namely the differences between marketing, advertising, and branding–I ask them to apply each of these concepts to themselves personally.

Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...