A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands ...

Traditional vs. digital marketing: How did we get here? Marketers work in an industry that moves faster than most. In fact, for those of us who work exclusively in digital—or niches within digital, ...

Traditional PR and digital PR are vitally important to the success of a company, and you can use them in varying ways, or combine them, for optimized marketing outreach. Traditional PR ...

It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power. But while print and broadcast have long set the tone, there’s been a quiet ...

Integrating Your Digital and Traditional Marketing Efforts. Now that we've looked at why integrating traditional and digital marketing is important, let's look at how to do that integration right.

In fact, digital marketing replaced traditional marketing as the dominant advertising medium in 2019. With this in mind, it’s important to know what digital marketing tools are available to help you ...