Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company. What's the Difference Between PR and Marketing?

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

AI has found remarkable utility in public relations and marketing, where its potential is strikingly evident. Through AI-powered analytics, PR professionals can dissect vast volumes of data, ...

The lines between public relations (PR) and advertising may appear blurred, but their roles remain distinct. Anushka Sharma, a leading PR strategist and co-founder of Friends Media, sheds light on ...