And while this has been a trend for years, it’s increasingly true for retailers since the Covid-19 pandemic began in 2020. During the 2010s, e-commerce’s share of overall retail sales grew ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

The second user is the digital analyst or data scientist who works with all a company’s data. In this case, customer usage data is combined with other company data to perform a more in-depth analysis ...

We spoke with Mirchandani on topics related to his DX Summit presentation, “Using the Customer Journey As a Vehicle to Break Down Data Silos.” How COVID-19 Changed Customer Behaviors ...

Having all the data means greater insights, but to do this teams need products that can help them manage and leverage all that data. The good news is that the tools used by digital owners are getting ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's fast-paced digital landscape, businesses are constantly seeking innovative ...