Digital Marketing: Strategy, Implementation & Practice – Dave Chaffey & Fiona Ellis-Chadwick Written by Dave Chaffey and Fiona Ellis-Chadwick, this book serves as a comprehensive guide to ...

A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels. VIP CONTRIBUTOR Brooke Osmundson May 16, 2023 ...

As CEO of a digital marketing agency, I love watching the plan get created, executed and measured. We find that the best way to build a good online marketing strategy is to break it up into four ...

By fostering a culture of innovation and responsiveness, coupled with a strategic outlook, businesses can truly unlock the potential for sustainable growth in the expansive realm of digital marketing.

The Gist. Strategic vision. Personalization in digital marketing thrives when there's a well-defined conceptual model, emphasizing stages, offers and conditions.

All this gives you new reasons to use GA4 to optimize your digital marketing strategy before Sept. 10, 2023, when YouTube debuts as the new home of NFL Sunday Ticket.

Nathan is a journalist and documentary filmmaker with over 20 years of experience covering business technology topics such as digital marketing, IT employment trends, and data management innovations.

Digital marketing is different from traditional offline marketing, but it’s still marketing. And any marketing program benefits from having all of its parts working together as a whole. Rather than ...

Getty Images. No matter your company size, digital marketing is one of the best ways to grow your business, and you don't have to be a 100% online business to take advantage of it.

Learn how to use digital and traditional marketing strategies to grow a hydrocarbon-based business and rebrand for the future. Matt Bertram May 8, 2023 ...