In other words, dissatisfied customers will blab about it. And your in-house stats about unhappy customers are only a small part of the picture. Source: A Wharton article about the study is here ...

1. Communicate With Unhappy Customers. As one of our original customer's terms was coming to an end, we received notice that they did not plan to renew.

5. Follow The Golden Rule. The proper tone can go a long way toward easing bad feelings. 1. Show authentic appreciation for the customer’s feedback.

A 1980 Coca-Cola study says an angry customer complains to 10 people about your business. ... discovered in 2015 that most unhappy customers — about 96 percent — don’t complain.

Dissatisfied customers will vent their frustrations publicly if they feel ignored by a company. Failing to address customer concerns in a timely manner, ...