Downy Rinse & Refresh launched in major stores like Walmart and Target at the end of September, and the brand calls it its “biggest innovation in over 30 years.” It’s a deep-cleaning fabric ...

A single 20-ounce bottle of Laundry Sauce's fabric softener costs $25, which, according to the label, is only enough for 20 loads of laundry. That's an astonishing $1.25 per wash!

P&G (NYSE:PG), which owns Downy and Gain and more than half of the $1.3 billion U.S. fabric softener market, is hoping to change that sentiment and reel in millennials – quickly.

Staring Monday, Procter will launch a new Super Bowl campaign for its Downy fabric softener that will give consumers a preview of what may be in store for them in days to come.

LA CENTER, Wash. – Fire officials say liquid fabric softener may have played a role after a nine-year-old Washington girl suffered severe burns after her nightgown caught on fire.

We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, particularly in dry climates. You could also try this Gain Fabric ...

Procter & Gamble said Wednesday that it was raising prices by an average of about 8% on retail customers next month for its Tide and Gain laundry detergents, Downy fabric softener and Bounce dryer ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...

We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, particularly in dry climates. You could also try this Gain Fabric ...

Standard Group Plc HQ Office, The Standard Group Center,Mombasa Road. P.O Box 30080-00100,Nairobi, Kenya. Telephone number: 0203222111, 0719012111 ...