We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, particularly in dry climates. You could also try this Gain Fabric ...

P&G (NYSE:PG), which owns Downy and Gain and more than half of the $1.3 billion U.S. fabric softener market, is hoping to change that sentiment and reel in millennials – quickly.

Laundry day usually involves hampers full of clothes, a heavy container of detergent, and a fabric softener like Downy or Snuggle. While some people consider the latter indispensable, others think ...

Downy warning labels and some studies say the fabric softener may degrade flame-retardant treatment, Martin said. He thinks most fabric softeners would have the same effect; he’s not sure about ...

My bottle of Downy fabric softener boasts that it’s “better together” with dryer sheets (Downy brand, of course). I know a lot of people that use one or the other, or neither, but not a ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...

In the six months to September, sales of fragrance-enhancing fabric softeners more than doubled in Japan, led by brands such as Procter and Gamble Co.'s Downy, and Lion Corp.'s Soflan Aroma Rich ...