The manufacturer's suggested retail price for the improved Ultra Downy April Fresh and new Sun Blossom fabric softener is $4.99 to $5.99 for a 60-load bottle, and it is sold at retail stores ...

The line between luxury beauty and everyday essentials is getting blurrier — and Jasmine Tookes is embracing it.

Luxing up laundry day, those fragrances were "developed by world-class perfumers" and meant to evoke "indulgence and ...

His nose and creativity has brought us the fresh and relaxing scents for certain variants of Downy fabric conditioner, including Downy Sunrise Fresh, Downy Antibac and Downy Single Rinse, as well ...

Procter & Gamble Co. plans to begin selling a new line of Tide laundry detergent and Downy fabric conditioner geared to the fast-growing segment of consumers who wear athletic apparel on a ...

CINCINNATI — Downy has expanded its portfolio to include a new in-wash scent booster that allows users to control the amount of scent that gets added to each laundry load.