Downy Infusions Laundry Fabric Softener Liquid, Calm, Lavender & Vanilla Bean, 56 Fl Oz Proctor & Gamble 50553 ratings ...

P&G (NYSE:PG), which owns Downy and Gain and more than half of the $1.3 billion U.S. fabric softener market, is hoping to change that sentiment and reel in millennials – quickly.

Downy’s family of liquid fabric softener includes: Ultra Downy, Downy with Febreze ® Fresh Scent, Downy Unstopables™ and Downy Infusions ®. Downy also offers a variety of dryer sheets.

Fabric softener is supposed to reduce friction and wrinkles and prolong the life of your clothing. But there are some downsides to using it. ... and a fabric softener like Downy or Snuggle.

We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, particularly in dry climates. You could also try this Gain Fabric ...