The news: Quo Beauty turns 25. Why we love it: Quo Beauty, the in-house beauty brand at Shoppers Drug Mart, is celebrating its 25 anniversary.

countless stars are brushing on shades from the drugstore brand — including this color, a reported favorite of the late Queen Elizabeth II’s. Keeping up with Kendall Jenner’s makeup routine?

The silky texture of Revlon Super Lustrous Lipstick makes it easy to apply without feathering. This affordability doesn’t compromise quality, offering a rich pigment that rivals more expensive brands.

Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available ...

Drugstore hero brands CeraVe and Cetaphil are great examples of this. Both are beloved by dermatologists and beauty connoisseurs alike for their affordable, science-backed formulas that are even ...

Without further ado, here are the nine best drugstore face washes of 2025 for achieving a clean complexion for less. Part of WWD Shop’s list of the very best Amazon beauty products, CeraVe’s ...

To kick off the spring season, Walmart Beauty is showcasing new-to-customer brands, the latest in premium beauty and the return of Walmart Start, its beauty brand accelerator program.

Now, over a decade later as a full-blown beauty writer, I’ve experimented ... of over 15 dermatologists about the best moisturizers, drugstore brands like Cetaphil, CeraVe, Aveeno, and ...

Fresh off the release of her new single and music video for “Sports Car,’ McRae has been announced as the newest face of Neutrogena, the popular drugstore beauty brand. As part of her ...

While she’s tried plenty of pout products over the years, DeSorbo calls this one from Goop her “go-to everyday lip balm.” The Bravoleb’s never without this drugstore beauty staple ...