Public perception can significantly impact a company's success. With more than two decades in the PR industry, I’ve seen firsthand the importance of effective public relations strategies in ...

Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the essential planning elements -- objectives, strategies, tactics ...

2. Focus On Your Local Market. Without a doubt, the best way to ramp up publicity for a new business is to focus on the local market. While any company looking to scale will want to eventually ...

My editor-in-chief is a gift. He reviews more than a dozen articles a day prepared by the writers on our public relations team. He catches typos, adds and tweaks wording for clarity, and lets us know ...

When the going gets tough, public relations is one of the first budget items entrepreneurs cut.Most PR professionals will tell you that's a bad idea. They will tell you that a downturn is exactly ...

Public relations, after all, is the “Persuasion Business”. It’s about promoting ideas, influencing decisions, garnering support for your positions or recognizing accomplishments. Public ...

Every night, for many years, I prayed that Douglas P. was OK. I’d look at the bracelet that I never removed from my wrist, and consider the date that appeared on it. Along with the name. Every ...

Effective public relations is essential for building and protecting a franchisor's reputation in today's competitive landscape. Forbes Magazine recognized Axia Public Relations as one of America's ...

The author gears this book to the small non-profit group, where public relations may take a back seat among the chores of overburdened staff members. Ms. Kinzey, a lecturer in the ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...