LG’s partnership comes as advertisers struggle to appeal to TV viewers’ emotions. Google, for example, attempted to tug at parents’ heartstrings with the now-infamous Dear Sydney ad aired ...

Brain scans revealed that the improved memory performance was associated with greater similarity in neural activity every time the same squiggle–image pair appeared, suggesting that the memory of ...

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more directly target the ads it’s showing to users of its smart TV platform.