PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

While PR’s long-term impact is undeniable, short-term, quantifiable metrics like sales and revenue are often prioritized over ...

Example has won the PR account for Etymon – a major contributor to Sydney’s hospitality ecosystem, Mumbrella can reveal.The agency will offer brand and PR support for the venue company’s hospitality ...

The Zephyr’s speedy publicity stunt is the perfect example of how earned media and public relations (PR) have always worked together hand-in-hand. But today, PR professionals have to track the ...

Quotes from senior leaders and the new or departing individual are also essential, as shown in the press release example below. Event press releases are an important part of any PR strategy.

Since the first time I tried and absolutely hated Poppi, I’ve tried to stay away from it. Recently, Poppi is back in my life, but this time taking the form of giant pink vending machines. If you ...