Public relations, on the other hand, has the goal of positioning the brand in a positive light while boosting its overall awareness. For example, one goal of PR can be to increase brand awareness.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

The Laredo College Community and Media Relations Office recently earned five prestigious marketing and public relations awards at a prominent regional conference. The college’s marketing and ...

According to Primitive, Cook is also the owner of Chris Cook Communications and brings 30 years of marketing and public relations expertise to his role as Primitive’s director of public relations.