Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A good PR campaign is like a well-baked cake—it has everything you want, looks great ...

To mark World PR Day 2025, Bizcommunity caught up with Abulele Ndamase, senior account executive at The Bread, where she ...

Social media and PR are strongest when they connect brands with consumers and the media at the same time. One such example is Dove’s long-running “real beauty” campaign.

Before launching an international PR campaign, invest time in understanding the cultural nuances of the target market. This includes language, traditions, social norms, and the current socio ...

Lively's complaint argues that the tactics in Abel and Nathan's campaign on behalf of Baldoni went "well beyond standard crisis PR" by deploying the controversial practice of astroturfing, a ...

For example, PR teams often use tools like Muck Rack or Cision to connect with journalists, choose the best ones for their companies, and track the appropriate metrics with their campaigns.

Former Nissan Chairman and CEO Carlos Ghosn says his defamation lawsuit against the automaker aims to end "a massive PR campaign" to "defraud" him after 20 years at the helm.

Campaign Asia-Pacific launches the PR Awards Asia-Pacific 2025, with entries due by April 8. Submissions must cover work from January 2024 to April 2025. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 ...