For example, one B2B retail solution provider experienced an average yearly revenue increase of more than 130% for six years, supported by an integrated suite of PR activities focused on ...

Public relations (PR) has become one of the most powerful strategies for brands to build trust, improve public perceptions and handle crises. Startups can benefit just as much.

For example, if a business goal is to dominate a niche market, communications goals should concentrate on PR opportunities in that market. The plan should have specifics.

12. Have Both Teams Use Each Other’s Work As Examples. PR is incredibly valuable to sales, as it shows that you care about sharing your company’s initiatives and stories, and so does your ...

The administration added some 667 PR staffers between 2008, the last full year under his predecessor, and 2011, when public relations staffing across federal agencies peaked at 5,238 people.

Ghana, has unveiled a robust line-up of activities to mark this year’s\xa0World Public Relations Day, celebrated globally\xa0on\xa0July 16. This year’s theme,\xa0“Building bridges and navigating ...

BP: A Textbook Example Of How Not To Handle PR When an oil rig exploded in the Gulf of Mexico last April, BP was woefully underprepared to handle its public relations response.

A successful ESG program is authentic. It must be communicated publicly in a way that is easy to understand and truthful, and PR needs a seat at the table to ensure the stories are told.

Example has won the PR account for Etymon – a major contributor to Sydney’s hospitality ecosystem, Mumbrella can reveal.The agency will offer brand and PR support for the venue company’s ...