The future of public relations depends on our ability to harness new technologies responsibly while centering transparency, ...

Social media is an excellent and obvious example of a public relations boundary spanner, in part because its reach is virtually unlimited. Savvy PR practitioners can establish relationships in ...

Examples of Internal Forces That Affect Public Relations Organizations. A public relations organization is a private firm that specializes in changing, altering or influencing public opinion in ...

Public Relations: All About Earned Media. ... For example, if a pharmaceutical company’s PR department were to land a Times story about a new drug that is favorable to the business, ...