On the glamour scale, statistical modeling attribution falls somewhere between flossing and pulling weeds. But for the team building a marketing mix model to guide the process of creating and ...

As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic, especially when you segregate it into those 4 main parts.

What will the future of marketing mix optimization look like? ... “MMO 1.0” built models from the top down with aggregated data to explain how spending drove outcomes.

The four Ps—product, price, place, and promotion—create a winning marketing strategy by balancing these elements. Consumer law protects buyer rights. A poor mix leads to failure.

Sometimes, the marketing mix can extend beyond the classic four Ps of product, price, placement, and promotion established by professor E. Jerome McCarthy in 1960.

Finding out how - unleashing the power of single-source data to explain the marketing mix. Colin McDonald. A generation ago, we hoped that one day research technology would be developed to let us ...