Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

In this regard, Facebook's pivots in the wake of COVID-19 provide an ... not only the tactics or mediums they use to engage their audiences and deploy their marketing strategy but also the context of ...

“With organic, you’re at the mercy of the algorithm and need to earn your visibility.” Facebook’s marketing strategies are robust, making it the top social platform for most marketers. However, it’s ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

Anyone can live stream directly to Facebook Live from his or her smart phone. But producing a high-value Facebook Live event—that attracts viewers and achieves the results you want—takes special ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...

The solution? Establish a straightforward system to track, measure, and optimize your marketing strategy so you can achieve reliable, repeatable success. One client I worked with ran a thriving ...