That crash and others that followed it led in part to the National Fire Protection Association banning the practice of riding ...

The character was first unveiled on August 9, 1944, by the U.S. Forest Service and the Ad Council. The beloved safety icon's message about wildfire prevention has remained the same for generations.

Smokey Bear at a U.S. Forest Service event. “Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the ...