The move comes months after Firefly was in the middle of an advertising battle over a bill that would allow for-hire drivers, such as those for Lyft and Uber, to display ads on their car. A small ...

To start, Firefly’s vision is to turn the ridesharing cars (or any other delivery platform’s drivers) into roving billboards, over 600 so far, with a conscience. The company sells advertising ...

Firefly is moving fast. On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare vehicles and taxis and then splits the revenue with drivers, ...

The car-top digital out-of-home (DOOH) business model also attracted several Silicon Valley venture capitalists and angel investors. Firefly also announced a $21.5 million seed fund investment led ...

Firefly, a San Francisco startup that works with rideshare drivers to install digital ads on cars, has raised $21.5 million in seed funding.

Each month, FIREFLY's extensive network generates over 2 billion impressions through more than 60,000 advertising units spanning the United States, encompassing 14 digital car top core U.S ...

Firefly, which sells digital advertising on displays mounted to the tops of ride-hailing vehicles, has raised $30 million.