Facebook says the logo change to the lowercase “f” is more visually accessible in the platform’s app with “stronger contrast for the ’f’ to stand apart”.

Facebook says the new branding is designed for clarity – to make it clear that it’s the parent company of many popular apps. “People should know which companies make the products they use.

Facebook's last logo update came in 2005, but this year, the folks in Menlo Park felt it was time for a change. While the iconic white "f" and blue square will remain, places where the full name ...

Facebook unveiled a new logo today that’s meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and more. The logo just says “Facebook” and will appear within the ...

Facebook has a new logo. Well, it's not so much a new logo but more of a gentle tweak to the original. You have to look closely to spot the differences. The new blue wordmark keeps the favicon ...

Facebook's New Logo Is A Visual Nod To Gender Equality : The Two-Way A female designer at the company updated Facebook's friend logo, placing a woman's silhouette in front of a man's.

A version of this article appears in print on , Section B, Page 6 of the New York edition with the headline: Logo for Meta, Facebook’s Bold New Future, Is on the Tame Side.