“People thought we were crazy.” At the Haddon Heights farmers market, they set out bags of the candy, under the label Sugar Crunch, next to their microgreens. Candy sales were brisk.

HERSHEY, Pa. — Brace yourself, snack lovers – the candy aisle just got a next-level upgrade. Meet The Hershey Company's Jolly Rancher Freeze Dried, which the company calls a bold twist on the ...

This isn't just candy. This is a taste explosion. Freeze dried candy is exploding as one of 2025's hottest food trends, with the market set to soar from $1.36 billion to nearly $2.4 billion by 2030 1.

Jolly Ranchers plump up into pastel sponges with the pillowy crunch of cheese puffs. Milk Duds become caramel-flavored meringues. Carla Pribula says amazing things happen when candy is freeze-dried.

Thanks to self-described candy lover Lena Wilson, you can enjoy sweets in a new way -- freeze-dried. Wilson said she had always thought about owning her own business one day.

CLEVELAND, Ohio --Malley’s Chocolates has launched a new candy experience, marshmallow crunch freeze-dried candy. The new sweet treat transforms Malley’s chocolate-covered gooey marshmallow ...

Lu, the owner of Crunch On! Snacks, was working remotely during the COVID-19 pandemic when she noticed numerous reels, or short videos, of people trying freeze-dried candy.

Freeze-dried candy is exploding as one of 2025's hottest food trends, with the market set to soar from $1.36 billion to nearly $2.4 billion by 2030, according to the company.