In the face of aggressive competition and a declining media budget, Burnett revitalized Kellogg's Froot Loops business and its icon Toucan Sam, using the 'Stolen Colors' campaign to turn apathy into ...

DANDY, HANDY, and CANDY were the original bears to grace the cover of Post Sugar Crisp. They were soon replaced by 'Sugar Bear' and during the era when the word 'sugar' was considered taboo, the ...