Rather than their usual athletic beverages, Gatorade is planning to introduce a far more 'relaxing' product to help consumers unwind.

Gatorade is preparing to launch its latest product platform in 20 years.The company's new drink, Bolt24, is a low-calorie electrolyte beverage aimed at athletes.

Gatorade isn’t just a sports drink any more. The venerable beverage brand unveiled several new upcoming products Thursday in a commercial that featured Houston Texans defensive end J.J. Watt ...

The change will boost prices on cases of 32-ounce Gatorade products by 5.05 percent, or 65 cents; cases of 20-ounce wide-mouth Gatorade will increase 9.06 percent, or $1.35; 24-ounce Edge Gatorade ...

PepsiCo's recent move from warehouse delivery of Gatorade products in the c-store channel to direct-store delivery through company-owned and independent bottlers has led some industry players to ...

Gatorade cases are shown during of an NFL football game between the San Francisco 49ers and the New ... "But MLB and the teams endorse our products, so the coolers are typically filled with ...

Gatorade is deploying "You Fuel Us, We Fuel You" and a cast of big-name athletes to highlight the science, technology and research that backs its products. The effort also showcases the brand's focus ...

As Zero approaches $1 billion in sales, Gatorade’s O’Brien said he has similar high hopes for newly launched products such as Bolt24, which derives electrolytes from watermelon, and Juiced, an ...

Not to worry, though, the new recipe won’t impact the current flavors Gatorade has to offer, it will just stack on top of all their current brands, including the zero-calorie G2 products ...

Gatorade's share of retail sales fell to 67.7% in 2020 from 76.6% in 2015, according to research firm Euromonitor. PepsiCo-owned Gatorade in recent years has positioned itself not solely as a ...

Then again, Gatorade's main method of informing people of discontinued products seems to be apologetic tweets released several years after they ceased production. Despite its short shelf life, Ice ...

Gatorade, the Chicago-based division of PepsiCo, is still the sports drink market leader by a long shot, holding just over a 66% dollar share in 2021, according to Beverage Digest.