"When you combine red and yellow it’s about speed, quickness. In, eat and out again. "Yellow is also the most visible colour ...

The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...

McDonald's golden arches have come a long way over the years. The now iconic logo had its start in 1952, when the McDonald's brothers were interviewing architects to design the first McDonald's ...