Break your writing down into compact pieces of meaning. Take the New York Times ' writers as a point of reference, and don't ever look at Leo Tolstoy or James Joyce when it comes to PR writing.

Over my 30-year career, I've had to write a lot of persuasive content—letters, memos, sales decks, whitepapers, and, of course, blog posts. Although this template is designed to write better, more ...

What can one of America’s greatest minds teach us about better writing? These 5 writing tips, inspired by Benjamin Franklin's own methods, reveal how he sharpened his style, built persuasive arguments ...