Google unveils asset testing for Performance Max retail campaigns
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...
Marketing28d
Google Paid Search Trends: 1Q17
The report was based on 1Q17 paid search data from 1,300 Google AdWords accounts and more than 176,000 active campaigns. Some 59% of clicks on Google paid search units in 1Q17 came from mobile ...
AI Search Results More Trusted Than Ads: What CMOs Need To Know
A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...
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Google Ads for SMBs: How to maximize paid search success
Unfortunately, they often receive advice from paid search veterans who built their expertise managing massive accounts or from Google teams focused on big brand needs. What works for a national ...
DOJ still wants Google to part with its Chrome browser as part of antitrust case
As part of the antitrust case filed more than four years ago, the Justice Department wants Google to divest its Chrome ...
Google-Apple search payment deal could be at risk, analysts warn
Wall Street is warning the lucrative deal between Google and Apple (AAPL) over mobile search could be in jeopardy. Read for ...
Unite.AI10d
Navigating the New Search Landscape: What Google’s Decline Means for PR, Marketing, and the Future of Digital Strategy
Google’s dominance in search is no longer a given. The company that once shaped how the internet was indexed and accessed is ...