Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Here are three of the top myths for optimizing a healthcare organization’s Google search results, and the corresponding truths. #1: Organizations can succeed by focusing ONLY on paid ads.

Are you paying too much for branded search ads, even when you’re the only one bidding? A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re ...

Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and ...