“Just the name of the product, Mr Sketch! Just thinking about it makes you smile,” he says now. Last year, Caputo and his ad agency, Bartle Bogle Hegarty, were put in charge of the first ...

Gerard Caputo remembers, like so many of us do. Sliding the markers out of the box, picking out his favorite. He’d pop the plastic cap to reveal the dark green felt and begin to draw. As his … ...