The use of square shapes give this executive summary slide a well-organized feel and communicates the methodical approach being taken to drive project scoping, planning, and execution.. 4 ...

A great executive summary is like a catalog cover. Its goal is to keep the reader interested and looking through your materials. Ideally, you want them to feel that they’ve got a great agency ...

This excludes references to things on summary slides like executive summaries or scorecards. Dig deeper: How to build lasting relationships with SEO clients 6.