Turning 90 is a pretty big deal, so it’s not surprising that Gucci’s pulling out all the stops in honor of their not quite centennial. First there was the yacht, and now there’s the car.

A Gucci Inspired Car. August 16, 2011 / 12:26 PM EDT / CBS Detroit Fiat is teaming with another Italian icon as it tries to re-establish the brand in the United States.

It is a car built with the uber chic roads of Milan in mind. But the new Fiat 500 has taken many a fashionable city by storm. Now, the Italian icon is having a Gucci makeover and the special ...

The ultra-extra-super-patriotic Harley-Davidson and Ford F-150 tie-in works, so why not something a little more, you know, Italian? Presenting the Fiat 500 by Gucci, which debuts at the Geneva ...

It's no secret that Fiat's latest 500 rates highly on the automotive catwalk. Fashionable, trendy, chic, a 'boutique hatch'… call it what you like, Fiat is not ashamed of it. In fact this car ...