Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

The HBO Max logo, which includes a simpler black and white color scheme, will replace Max within the existing app for users Wednesday. Unlike the transition from HBO Max to Max, no new downloading of ...

HBO Max is officially coming back, and the change is happening starting July 9. Warner Bros. Discovery is bringing back the old name for its streaming service, just a year after switching it to Max.

It’s official. Streaming service HBO Max is back again. Two years after rebranding to MAX (after the service debuted as HBO Max in 2020), the streaming service that houses HBO and Warner Bros content ...

Some viewers might’ve noticed the quiet rebrand of Max’s visual identity last month, with set its logo and UI in a neutral HBO-style black-and-white color scheme, and which turned out to be an ...

However, has also been through a somewhat embarrassing rebranding process, returning Max back to its original HBO Max moniker ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

The updated HBO Max logo features a simplified black-and-white design. A promotional campaign marking the return uses the ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now ...