Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo. The new look ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

Max, formerly known as HBO Max, officially has a new logo on Sunday night ... as the switch was made on Sunday.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max is trading its bright blue branding and logo for a black-and-white color ... and make it appear more kid-friendly. “We all love HBO. And it’s a brand that has been built over five decades ...

Discovery has recently made efforts to ... branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in ...