HP executives at the conference were so enthusiastic about the benefits of the split that one wonders why the company wholeheartedly rejected the spinoff idea in 2011.

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the ...

This week CEO Meg Whitman released the logo for the newly created Hewlett Packard Enterprise division of the soon to be split up company. Count me in the camp that is disappointed. Whitman ...

As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity ...

The prototype Spectre we first saw bore HP’s old logo, now replaced by a new, spiffy insignia. HP says the Spectre will go up for preorder on April 25, with a starting price of $1,169.

HP has announced two newly redesigned HP OMEN gaming desktops alongside a gaming monitor, OMEN Command Center updates, and a new logo. HP’s new OMEN gaming brand logo. “The OMEN brand ...

Both of the new companies will be publically traded, and HP shareholders will be given shares in both firms. HP expects to complete the break-up by the end of its 2015 fiscal year, which ends on ...

HP has a new logo for its Enterprise business after the company splits in two, and it's symbolic. ... We're guessing the logo probably won't win any graphic design awards, ...

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago.