The Hershey Company has been forced to respond to backlash over its latest Hershey’s Kisses holiday ad, which is actually just a new riff on its classic “Christmas Bells” commercial.

Hershey's new holiday commercial drew criticism from Twitter users this week, pressuring the Pennsylvania-based company to bring back their original advertisement which has aired annually since 1989.

HERSHEY, Pa. (CBS/CNN) -- It appears Hershey's fans are not fans of change. The Pennsylvania chocolate maker faced social media backlash after changing its popular Hershey's Kisses Christmas bells ...

The longest-running commercial for the Hershey brand — 31 years and counting — now features a little R&B to go with those bells. The new 15-second spot, which ...

Hershey’s is assuring its customers its beloved Kisses holiday commercial has not been replaced after a new ad featuring the chocolates sparked backlash.

The Hershey Co. first aired its Kisses as Christmas bells ad in 1989. Now, the commercial is revered as iconic and the classic has remained mostly unchanged. Though, 31 years later since the ...

Today, it is the longest-running commercial for the Hershey brand. It did align with the campaign they were paid to work on, which was called the “whimsy” campaign.

Every holiday season for the past 31 years, Hershey's has aired the same iconic Christmas commercial....until this year. This parody is how we at Zebra Corner imagine the Hershey's Kiss's felt.

A scene from the Hershey’s “My Dad” commercial. The father-daughter duo doesn’t appear in the Hershey’s “My Dad” commercial, but their sentimental song — a remake of the hit that ...

A national Hershey’s commercial that begins Monday and features the challenges of a Cynthiana second-grader promises to touch “many hearts,” a company spokesperson told the Herald-Leader.