Following several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing.. Powered by autonomous artificial ...

8x8, Inc. (NYSE: EGHT) announced that Archway Marketing Services has selected 8x8 XCaaS to enhance employee communications and customer engagement.

Salesforce Inc. (NYSE:CRM) is one of the 13 best software stocks to buy now. On June 13, analysts at Stifel reiterated a ‘Buy’ rating on the stock with a $375 price target following the ...

Salesforce is announcing today the launch of its Einstein artificial intelligence (A.I.) platform that’s implemented into several of the company’s existing cloud services: Sales Cloud, Service ...

Over the past 20 years, performance marketing has become the dominant approach companies use to connect with consumers. It is defined by the Performance Marketing Association as paying for results ...

Equifax® (NYSE: EFX) has launched its B2bConnect small-to-medium sized business (SMB) data on the Equifax Cloud™, making commercial marketing data available in minutes to help B2B marketers be ...