Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Determine Your Goals. Every business has financial goals. Marketing is one of the tools you can leverage to reach that goal. For example, let’s say your company has a target of 20% annual sales ...

A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Learn how to build a winning video marketing strategy. Discover how to create engaging, impactful videos that connect with ...

Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said: “One of the main things you need to do in B2B content marketing is drive profitable customer action. And if you’re ...

Build your business with our 9-step real estate marketing plan. Start off strong with our free downloadable real estate marketing template.

Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.

How to Design an AI Marketing Strategy . In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve.