The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly difficult to complete when operating in bootstrapped mode ...

No one knows your company better than you do. That’s a given. But you could also be spreading yourself thin trying to add public relations to the list of things you already do every day. And while ...

Taking a thoughtful, proactive approach to reputation management by building positive PR helps maintain and restore trust with stakeholders when challenges do surface.

A PR expert says you have to create a strategy that's more specific than "I want to be in the news": Figure out where your ideal customer goes.

2. Plan ahead. Trying to do PR last-minute is a losing game for you, your agency or your freelancer. You need to plan ahead to have successful gains here.