Your press release is the basis for the article a journalist will write, or for a TV or radio segment the journalist will broadcast. A press release is not a marketing tool or an advertisement.

Press releases haven't always been digital.The very first one was written back in 1906 by a PR pioneer named Ivy Lee. After a major train accident in the United States, he crafted a written statement ...

I write about digital marketing topics, from content to social. The press release has long been an invaluable resource for businesses of all sizes: a simple yet effective way of getting the word ...

Drafting a press release today requires a bold headline, quick hits, and easily scanned text. Your headline is the gatekeeper to your news content. To write an attention-grabbing headline ...

PR professionals also know that learning how to write a press release is only half the battle. To get the full benefits of a press release, you need to make it stand out in the sea of information ...

But nearly every year I end up writing a piece like this as a way to get better press releases submitted to our publications, as well as other travel media outlets (I know my professional colleagues ...

Let’s explore the top event press release examples so you can learn how to grab your audience’s attention, increase visibility and drive coverage. How to Write a Press Release for an Event An ...

The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors. "We are thrilled to open our newest online store in China," said ...

Every press release has a basic structure ... is that a release should be similar to a story the journalist would write. Reporters often stick to a structure known as the inverted pyramid ...

When you’re a small business owner looking to get your company’s message out, perhaps the last thing you’re thinking about is the actual writing of a press release. If your business is not ...

Moreover, a news release can get the word out about an invitation to the public. Or it can inform event sponsors about an important milestone. However, if you're new to public relations ...