Last week we spotlighted Ikea's latest cheeky campaign which saw the brand sliding into sleepy shoppers DMs, soothing their restless sleep with a free mattress promotion. Hopping on the trend, Durex ...

About a year ago, Ikea broke the rule book with an ad campaign that showed its products ignored by kids. This time it's going further. Not only is it giving its products second-billing to a cast ...

What turns a commercial into a cultural phenomenon? The programme On The Red Dot revisits Singapore’s iconic adverts and hears from some of the creative minds behind them to find out.

Instead of bragging about how much your latest home renovation set you back, the amusing ad invites Ikea customers to ‘show off your savvy’ Driven by the philosophy ‘to create a better everyday life ...

Ikea has released a new campaign titled ‘Your Home Will Never Be the Same’ highlighting how much life can change when you have children. Provocatively, the Swedish retailer is encouraging ...

Among today’s creative highlights, Apple Brazil celebrates Oscar night in style; Kleenex teams with IMDb on a rating system ...

Created by Mother ad agency, the new spot is the latest in the long-running Wonderful Everyday campaign from the retailer Last year saw Ikea promoting the value of a good night’s sleep, and in its ...

IKEA did not respond to press inquiries. Mobile engagement The IKEA mobile ad encourages consumers to share how they have improved life at home. When consumers tap on the ad they are redirected to ...

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