the furnishing brand asks "Oh Hej there pookie. How was your sleep?" only to be met with the bold reply: "Sleep? Nah… We were busy keeping people up." The ad is a clever play on Ikea's campaign ...

Durex has jumped onto IKEA Canada's latest "U up?" campaign to power real-time engagement for the condom and personal lubricant brand. Earlier last week, IKEA direct messaged late-night scrollers ...

Pipi by Supermundane Manstrale House by Beep Studio The campaign is part of a series of stunts to coincide with the Greenwich store opening. Last month, the good ship Ikea (a giant version of the ...

Sleep Country has responded to IKEA’s “u up?” campaign with strategic billboards saying “Sorry was asleep.” The brand aims to build on the retailer’s campaign momentum with OOH ads in Montreal and ...