IKEA is coming to London's Oxford Street, and it's made its presence known via its iconic giant blue tote bag, which is covering the scaffolding on its new site. It certainly beats the usual ...

Skewed Productions is a one-man show. Before Ikea, Engman has had his own agency with 30 employees under him. Now, he plans to hire out collaborators from his network on a per-project basis.

Ikea’s media mix Ikea currently operates with an omnichannel approach and an adaptive channel mix. As shared by Gupta, the Ikea media mix is almost 70% digital and OOH combined.