A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Establishing SMART Goals. Setting clear goals is the first step in creating a successful social media marketing strategy. I like to use the SMART criteria, which means my goals should be Specific ...

Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos, and more when trying to accomplish a specific business goal ...

Here’s an example of a SMART social media marketing goal focused on building brand awareness: Our team aims to get 10,000 YouTube video views (measurable) by July 31st (time-bound).

If you have been doing social media marketing long enough, you will notice that digital marketing evolves – and continues to do so. One thing that is notable is that there are B2B companies that ...

Track your social media metrics and use the data to refine your strategy. Identify what's working well and what's not, and make adjustments accordingly. • Stay up-to-date with trends.